Lava International Ltd., established in 2009, is one of the fastest growing mobile handset companies in India. It has demonstrated quick and robust expansion since inception, showing profitability and growing sales since the first year of operations. Lava and Xolo are two brands that operate under the parent company. With “Create Possibilities” as its guiding principle, Lava has embarked on an ambitious journey of becoming the 1st global consumer brand from India by empowering every human with quality innovative products. With this objective, Lava plans to spend ~INR 3,000 mn in marketing in FY 14-15. Lava realized revenues of ~INR 29,090 mn in FY13-14 and is expected to become a 1bn USD company by FY14-15 end.
LAVA has a wide product portfolio that encompasses tablets, feature phones and smart phones having various models in bar and touch form factor at multiple price points to suit all categories of consumers. Lava’s gamut of brands includes IRIS series of Android based smartphones, Discover series of Internet experience touch phones, Spark series of premium bar phones and ARC & KKT series of feature-rich budget phones.
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