Vivo, which sells about three million units a month in China, has also entered Thailand, Indonesia, Malyasia and Myanmar, besides India. The company has plans to enter about 100 markets outside China. In India, it has inked pact with 20 distributors in 20 states, and the number will go up to 25 over the next year.
The company has also entered into a partnership with Viacom18 Integrated Network Solutions, which will provide marketing and communications support for building brand Vivo in India. The partnership with Viacom18 is not just for India, and it also supports Vivo in other markets.
As part of its mandate, the Viacom18 entity will put to use large impact live properties and genres such as music to comedy catering to various target audiences, and also key broadcast properties of the network across brands, the company said in a statement. All other marketing and brand communication activities will also be conceived and executed by Viacom18 Integrated Network Solutions
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